Awarded one of Entrepreneur's 100 Brilliant Companies in 2012.
"Instead of offering advertising alongside photo spreads that sends readers to outside sites, its technology allows publishers to make content Shoppable TM right there.”
“A universal shopping experience that can be white-labeled for publishers.”
“They're just that good.”
"We're not sure how we lived before ESSENCE and 72Lux's [Shoppable] Beauty Matchmaker!"
72Lux's technology, Shoppable, enables digital publishers to sell the products featured within your editorial. This ecommerce platform solution is the optimal way to monetize your content.
72Lux makes the process of incorporating shopping functionality easy and inexpensive, leading to quick profitability from a new revenue stream. Visitors can purchase the looks they see in your content without ever leaving your site.
The opportunity leverages technology that enables customers—your visitors—to buy from multiple retailers with only one check-out interface. This interface is customized and branded by your website.
There are multiple options for integration depending on your site, your needs, and your vision for the retail possibilities.GET STARTED
Nearly 2 out of 3 shoppers who’ve wanted to purchase something from a magazine tore out the page or made a special note so they wouldn’t forget to purchase the item.
1 in 3 shoppers will need help to locate the item.
If able to locate the product, over 90% of shoppers usually puchase the item.
9 in 10 shoppers say they would consider buying editor- reccomended products.
Consumer shopping potential
Over $90 Million dollars in monthly sales and happy readers.