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Liza Gershman
About Me
- Liza Gershman has always been passionate about style, texture, and color. A freelance writer and photographer for many years, her subjects have covered everything from fashion and travel to food and drinks.
Her work has appeared in Outside Magazine, the San Francisco Chronicle, Marin Magazine, Eater SF, 7x7 Magazine, the Seattle PI, Drink Me, The Tasting Panel Magazine, the St. Helena Star, Napa Valley Life Magazine, Wine X Magazine, the Calistoga Tribune, and Fairfield County Look, to name a few.
Her first book with Random House, “A Taste for Absinthe,” will be released in September of 2010.
Favorite Designers: Trina Turk, Valentino, Mark Jacobs, Dior, Kate Spade, Lily Pulitzer, D&G and Tom Ford and many more...
The Combine Couture Story:
Combine Couture was built to address a growing problem for online shoppers. Combine Couture will not only allow customers to search multiple sites from one, but it has a single check out so users receive a consistent shopping experience. Also Combine Couture layers in advanced search options which allow users to search by category, designer, color, size, body type, or any combination of those choices.
One day while trying to quickly buy a red dress for an upcoming event, Heather Marie, Combine Couture's founder, realized how hard it is to find what you're looking for online. There are so many different designers and even retailers with several exclusive collections that the task of trying to find a dress seemed overwhelming. She mentioned the reason she shops online is because of the convenience, but with websites the way they were, they were not much more convenient than spending hours browsing department stores by foot, other than she could do it from home or a hotel room while traveling. Not only did she have to go from site to site looking for a red dress, but she also had to look through all dresses (64 pages of dresses in some cases) on each site in order to even see if they sold red dresses. That was a problem. Frustrated by her experience and with the technical knowledge that a better, more luxurious experience was possible, Heather resigned from her previous job. By leveraging both her retail background and her internet experience, she went on to found Combine Couture Inc. in 2008 and is working hard to expand to help simplify and elevate the online shopping experience for women everywhere.
