Prior to founding 72Lux, Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities. In January 2008, Affinity Labs was acquired by Monster Worldwide (NYSE: MWW).

One day while trying to quickly buy a red dress for an upcoming event, she realized how hard it is to find what you're looking for online. There are so many different designers and even retailers with several exclusive collections that the task of trying to find a dress seemed overwhelming. She mentioned the reason she shops online is because of the convenience, but with websites the way they were, they were not much more convenient than spending hours browsing department stores by foot, other than she could do it from home or a hotel room. Frustrated by her experience and with the technical knowledge that a better, more luxurious experience was possible, Heather resigned from Monster Worldwide. By leveraging both her retail background and her internet experience, she went on to found 72Lux Inc.

Heather has also spent many years working for women's clothing retailers such as Ralph Lauren, Express (Limited Inc.), and Abercrombie & Fitch. She received her undergraduate degree in Business Administration from a combination of the University of San Francisco and the London School of Economics. Heather served on the San Francisco Opera BRAVO! board as the Social Media and Communications chair and also founded and lead the Young Founders Organization, a group of young entrepreneurs. She currently lives in New York City with her dog, Siena.

Always fascinated with fashion, Alexandria knew at young age that this was the industry for her. During her high school years Alexandria traveled weekly to New York City attending seasonal pre-college courses in fashion illustration at both the Fashion Institute of Technology and Parsons The New School for Design. These experiences greatly influenced her decision to attend school in New York City at LIM College majoring in Fashion Merchandising. During her college career at LIM, Alexandria landed several internships with notable companies such as NYLON Magazine and LF USA working for the Rachel Zoe division in sales. She has gained a great deal of insight in this industry and is eager to apply it all to her professional career. Alexandria joins the 72Lux team as Brand Relations Junior Coordinator.
Alexandria recently attained her Bachelor of Business Administration Degree in Fashion Merchandising from LIM College. She currently resides in New Jersey.

Favorite Fashion Era: 1950s
Style Icon: Audrey Hepburn

Michelle Montgomery is the lead developer for 72lux, Inc. She has been an independent contractor for over ten years. Michelle has a diverse technical background ranging from coding games in LA to developing software applications in Italy. These days Michelle is a PHP/MySQL guru who excels at creating innovative and database driven websites.

Michelle graduated from James Madison University with a Bachelors of Business Administration in Computer Information Systems.

Never averse to getting his hands digitally dirty, Joe spends quite a bit of time doing what he loves: typing lots and lots of symbols, numbers and letters. Coding and building websites has been a hobby since high school and eventaully through college where Joe studied Computer Engineering and refined his ability with logic based programming languages. Attempting to get in on being paid for his hobby, Joe entered the foray as a sub contractor in Massachusetts. After relocating to Brooklyn he became the webmaster at a Williamsburg real estate company. He then moved on to a marketing and branding company where he began specializing with CodeIgniter PHP framework to build a platform that powered several client websites.

Joe is best known for his antics with a PHP and MySQL backend combined with an HTML, CSS and JavaScript front. However, he has been known to dabble in various periphery projects including Backbone.js web apps, a Heroku deployed Hubot with custom CoffeeScript plugins, developing iOS applications, creating custom server stacks with Vagrant or just watching sports on tv (I can like other things!).

Alixandra fell in love with fashion at 8 years old when her mother brought her to Henri Bendel and Bergdorf Goodman for the very first time. As a senior in high school, she landed a fashion internship at Seventeen Magazine, which greatly influenced her decision to enter the world of style as a full-time career. At 21, Alixandra became Fashion Assistant for BlackBook Magazine, working closely with the Fashion Director and Editor while providing support on set for numerous celebrities and designers. She has since done independent wardrobe styling for various publications and photographers as well as getting a handful of articles published both digitally and in print.

Alixandra graduated from Purchase College with a Bachelor of Arts degree in Communicational Media, PR and a certificate in Journalism.

Dee Salomon is Senior Partner at the consulting firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.

Prior to MediaLink Dee spent six years at Condé Nast’s digital group as SVP, Sales and Marketing where she ran the digital media sales group, responsible for the revenue of 26 websites including Style.com, Epicurious.com, NewYorker.com, Glamour.com, and VanityFair.com.

Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful relaunch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York. Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.

There is a reason Kendra Bracken-Ferguson, DBA's Managing Director, was named Mobile Marketer's "Mobile Women to Watch in 2010."
 
She helped create one of the first Cingular and MySpace mobile music studios, before "mobile social networking" as a term was part of our vernacular and went on to become the youngest Vice President at Fleishman-Hillard New York, one of the largest PR agencies in the world, where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology.
 
Before co-founding DBA, she worked with Ralph Lauren, one of the largest American fashion design houses to launch its first dedicated global social media department, navigating brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space from the US to Japan. There, she implemented some of the most noteworthy influencer campaigns across multiple brands.
 
Her background includes online interactive and integrated marketing with specialties in mobile marketing, influencer relations, digital communications, and viral/Word-of-Mouth marketing, event management and youth marketing. She is also on the Board of New York Women in Communications and Vice President of the Integrated Marketing Committee.

Designer, photographer, filmmaker, respected author and sought-after public speaker Marc Gobé focuses on connecting brands emotionally with people in a positive way. As President of Emotional Branding LLC, an experimental think tank, Marc and his daughter Gwenaelle Gobé, Creative Director, offer insight into the trends that move consumers and ideas that inspire marketers through their website EmotionalBranding.com.

An innovative brand design pioneer, Marc authored the bestselling book Emotional Branding: The New Paradigm for Connecting Brands to People. In 2002 he followed up with Citizen Brand: A Treatise on Corporate Responsibility and in 2007 he released Brandjam: Humanizing Brands Through Emotional Design. Marc's books champion the role of design and creative collaboration in building successful brand innovation that taps the roots of human emotion. In Emotional Branding Sergio Zyman, then the CMO of Coca-Cola is quoted saying, "Over the next three years, the aid Marc gave me was instrumental in helping us take the volume of The Coca-Cola company from nine billion to fifteen billion cases a year."

Clients such as Coca-Cola, Air France, AOL, Estée Lauder, Abercrombie & Fitch, Banana Republic, Ann Taylor, Victoria’s Secret, IBM, Johnson & Johnson, Bath and Body Works, Procter and Gamble, Nordstrom, Unilever, Samsung and many others have employed Marc Gobé’s integrated design approach to help foster their brand’s emotional relationship with consumers.

Thomas Varghese is an entrepreneur with an unique combination of business and technical skills. Thomas serves on several corporate boards including San Francisco Classical Voice and is very active as a mentor and angel investor, sharing his proven ability to set strategies and business models in rapidly emerging markets and create global companies that are thought leaders and visionary. He has successfully grown companies from zero to profitability by recruiting key talents and providing vision and strategic direction. Most recently he was a Vice President at Oracle Corporation driving business, technology and product strategy.